Niche Beauty. The Greater China.
Your beauty brand,inside theChina market.
Discover, build, scale — with one partner, the whole way.
Niche Beauty. The Greater China.
Chrysalis is an integrated beauty group built on three connected pillars: Incubation, Retail and Distribution. Each stands on its own commercial logic and sharpens the other two — incubation cultivates what resonates, retail reveals what sells, distribution scales what works. Rooted in mainland China and facing the world, we carry a brand through every stage, from first market read to lasting growth, as a single system. Where others offer one service, we offer the whole path — an integrated capability no single-discipline operator here can replicate.
The Brand Readiness Index
A clear-eyed reading, in fifteen minutes.
The Brand Readiness Index reads where your brand truly stands for China — not from a deck, but from the market as we run it every day. It measures eight dimensions, not one — organisation, supply chain, cultural fit, brand story, assortment resonance and beyond — because brands rarely fail on the macro; they fail on the details. Behind every reading stands the collective judgement of the Chrysalis board and management: sixty years of China, distilled into a single candid result. Fifteen minutes — and worth every one.
Begin the assessment
The Ecosystem at a Glance
Three pillars.One closed loop.A living system, worth more as one.
The closed loop is what sets Chrysalis apart. Incubation, Retail and Distribution feed one another without pause — each passing the others its market intelligence and operational muscle — and the loop sharpens every time it turns. A brand doesn't buy a service from it; it is nurtured inside it, as within a chrysalis. Which is why signing with one pillar puts all three to work for you — the halo of the whole, earned from the day you enter.
The Beauty Edit
A proprietary six-month market pilot — run end to end, live in the market, across Hong Kong, Shanghai and London.
Explore →Joyce Beauty
Asia's authoritative multi-brand beauty specialist — with the rare omnichannel command to carry cross-border and general trade as one assortment, under one roof.
Explore →Two Modes for Brands at Every Stage
Traditional exclusive, all-channel distribution, or a hybrid model where we co-invest and build the brand on the ground before scaling — with reach across the Asia Pacific.
Explore →
The British Beauty Festival
Chrysalis is the exclusive Greater China operator of the British Beauty Festival, licensed by the British Beauty Council and supported by the UK government. It gathers British beauty as a collective — houses at every stage, from the newly arriving to the long established — presented across Greater China under one banner for the first time. That a national institution entrusts us to gather and stage its brands is endorsement of the highest order: outside validation that our closed loop, and the capability behind it, can be trusted not merely to enter a market, but to convene one.
The Portfolio
Across three pillars — chosen by one standard.
We work with brands in three ways: incubated, retailed, distributed. Yet we choose them by a single standard. Each is best in class and true to its founder's vision and legacy — committed, original, and built to last, not to trend. We look for a point of view grounded in science rather than fashion, and a genuine responsibility, to consumers and to the environment alike. However the relationship begins, the bar for entering it never moves.
ExploreJoyce Beauty
The Beauty Edit
Distribution
Testimonials
Recognition, in their own words
"Invaluable for increasing our brand exposure and assessing our viability in the Chinese market. I highly recommend their services to any brand exploring the China market."
"Working with Miriam and her team was an absolute pleasure — professional, knowledgeable and supportive at every stage. We felt genuinely cared for as a partner."
"A great introduction to the Chinese market in a controlled, targeted environment. I would certainly recommend it to others entering China."
"Miriam is one of the most knowledgeable people I know on both China and the West — a rare, genuine bridge between the two. That understanding has built real rapport in how we work together and, put simply, made China easier."
"Joyce Beauty has been one of our retail partners on the ground in China from the very beginning. We value their professionalism and their integrity enormously — it is what makes them a partner we trust."