About Us
An integrated
beauty group,
built for one market's
real demands.
Chrysalis exists to carry distinctive brands into China and the Asia Pacific, and to do it with less risk, more evidence and a single partner the whole way.
The Organization
We believe in the power of collaboration — nowhere more so than in a market the size of China. Our core team is directly employed and deliberately multidisciplinary: specialists in supply chain, regulatory, content and art direction, brand management, and online and offline retail operations. Fifteen people across two offices in Hong Kong and mainland China, with more than a hundred years of combined Greater China experience between them. Around that core, we establish strategic affiliations, some with financial interests, with experts in digital marketing, NMPA registration, MCNs and sub-distribution to widen our reach — while the heart of every brand's business stays firmly in our own hands.
The Founder
Chrysalis was founded by Miriam Bray, who has spent more than three decades building brands in Greater China. She has led the region for international names: Managing Director, Asia Pacific at La Perla; CEO, Asia Pacific at Lancel (Richemont); China General Manager for DKNY and Donna Karan — and, through her own market-entry consultancy, has brought brands as varied as Rolls-Royce, Ferretti Yachts, Chopard and Cartier into the market. She also co-founded, and later sold, what was then the only polo club in China.
Oxford-educated in chemistry and economics, and native in both Cantonese and Mandarin, she is equally fluent in the commercial realities of China and the expectations of Western brands — the bridge on which Chrysalis is built.
The Shareholder
Chrysalis's shareholder, ImagineX Group, is a long-established Hong Kong brand-management and retail group. It has built and operated the Greater China and Asia presence of international fashion and lifestyle brands — among them Marc Jacobs, Isabel Marant, alice + olivia and Juicy Couture. Its scale, retail infrastructure and deep regional record give Chrysalis strong roots and a partner that knows, first-hand, what it takes to build a brand in China.