Retail · JOYCE BEAUTY
Prestige multi-brand retail, built for mainland China.
Overview
An authoritative name in prestige beauty in Greater China, Joyce Beauty is operated in the mainland by Chrysalis under licence. As an independent business, its strategy built for the China market rather than transplanted from Hong Kong. The result is a rare competence: cross-border and general trade held as one assortment, under one roof.
What Sets It Apart
•Two trade regimes, one store: cross-border (non-NMPA) and general-trade (NMPA) SKUs in a single assortment.
•The market's most dedicated cross-border operator, offline — our own bonded warehouse and backend enable overnight customs clearance and door-to-door delivery.
•A treatment room in every store — a proprietary skin-nutritionist facial, letting consumers trial the brands on our shelves.
•Geographically focused to build loyal following — three permanent stores across three key districts in Shanghai, with pop-ups as animation.
•Omnichannel by design — our own RED store, a livestream studio and an in-house content team to help amplify brand we stock.
Our Retail Stores A space designed for careful curation.
JOYCE BEAUTY SHANGHAI IFC MALL
LG2-10, ifc Mall, No. 8 Century Avenue, Lujiazui, Pudong New Area, Shanghai
JOYCE BEAUTY HKRI TAIKOO HUI
LG169A, LG1 South Zone, HKRI Taikoo Hui, No. 789 West Nanjing Road, Jing'an District, Shanghai
JOYCE BEAUTY SHANGHAI LANE CRAWFORD MALL
Level 3, Shanghai Times Square, No. 99 Huaihai Middle Road, Huangpu District, Shanghai
Our Online Stores
Scan to enter Joyce Beauty WeChat Mini Program
Scan to enter Joyce Beauty RedNote Store
Want to place your brand on China's most discerning shelves?
Start a conversationFrequently Asked Questions
What kind of brands does Joyce Beauty work with?
Brands chosen by a single standard, whatever the category: best in class, true to a founder's vision, grounded in science rather than trend, and responsible to both consumers and the environment. Our focus is skincare and hair care, extending to a considered selection of room fragrance, supplements and personal care.
Can a brand be retailed without joining the incubation programme?
Yes. Incubation, retail and distribution are distinct services. Many brands begin with one; the pathway simply makes it easy to progress between them.
How does a brand begin a conversation?
Take the Brand Readiness assessment, or contact us directly. We will advise on the most suitable entry point.