A celebration of British beauty in Greater China.

Overview

The British Beauty Festival is the Greater China extension of British Beauty Week, the British Beauty Council's flagship celebration, run annually in the UK since 2021. Chrysalis is its exclusive operator, and the first to bring the concept beyond British shores. Our mandate is to build awareness and appetite for British beauty across Greater China — and for what makes it distinctive: science-backed innovation, a serious commitment to sustainability, a quintessentially modern British aesthetic, and deep heritage.

Where the UK festival speaks largely to the industry, ours faces the consumer. We believe that growing consumer demand for British beauty lifts the whole industry, on both sides. The Festival is a stage that convenes the British beauty world and connects it with consumers on the ground: retail debuts for brands entering the market for the first time, new-product launches for those already here, experience salons and consumer masterclasses, and British entertainment and culture throughout. In short, a real celebration of Britishness.