Distribution
Brand-led distribution, built for the whole region.
Omnichannel execution across China and the Asia Pacific, by hybrid partnership or traditional distributorship, as the brand prefers.
Overview
Chrysalis distributes with a brand-management mindset and genuine omnichannel reach. Our team is drawn from premium-brand backgrounds, fluent both online and offline, direct and wholesale. That is a deliberate departure from the platform-only e-commerce approach of the typical Chinese distributor. And where most stop at the mainland border, our capability extends across the Asia Pacific.
Two Ways to Engage
Choose your footing.
Hybrid Partnership
For brands not yet China-ready.
A roughly two-year buildout — and a real business from year one. Chrysalis co-invests to act as the brand's on-the-ground team, selling across channels from the outset whilst building presence and facilitating NMPA registration through a specialist partner. This is a live commercial cycle, not a marketing phase: sales begin in year one and help fund the build. Once a hero product reaches general-trade readiness, the relationship transitions into exclusive distributorship and scale.
Traditional Distributorship
For brands already China-ready.
Direct, exclusive distribution with full omnichannel execution from day one. We take the brand to market across online and offline, direct and wholesale, with a team that treats positioning, pricing architecture and merchandising with the same care it gives to sell-through. Terms are exclusive by territory, and our remit runs beyond the mainland into the wider Asia Pacific as the brand is ready to travel.
The Hybrid Pathway
From pilot, to buildout, to full distribution — with a single partner.
Discover
A Beauty Edit pilot reads cultural fit, consumer pull and channel feasibility, live in the market and at low risk.
Build
A co-invest hybrid partnership builds presence on a capital-light footing, whilst regulatory registration proceeds in parallel.
Scale
With registration complete and a hero product proven, the brand moves into exclusive distribution and expansion across the Asia Pacific.
The Advantage
What sets our distribution apart.
Asia Pacific reach
A remit that extends beyond the mainland to the wider region.
Premium-brand DNA
A team that has built prestige brands, not merely listed them.
True omnichannel
A deliberate mix of online and offline, direct and wholesale.
A de-risked on-ramp
The hybrid model lets a brand build before it commits to full scale.
Frequently Asked Questions
How do I know which model suits my brand?
The Brand Readiness assessment is the fastest way to find out; a consultation will confirm it. Broadly: hybrid partnership for brands still approaching China-readiness, traditional distributorship for those already there.
Does Chrysalis handle regulatory registration?
We facilitate it. Long-term general-trade sale requires NMPA registration for imported cosmetics; where we sign a distribution agreement, we coordinate and manage the process through a specialist registration partner, running it alongside market-building so both advance together. For limited-run pop-ups, unregistered brands can still enter lawfully for sampling and display, with purchases routed through a bonded cross-border channel.
Which channels do you cover?
Both online and offline, direct and wholesale, calibrated to the brand and category rather than a single platform.