From inside
the ecosystem.

JOYCE BEAUTY Presents the British Beauty Festival at Jiuguang, Shanghai

The first British beauty occasion in China to carry official endorsement from both governments, and the international opening leg of the festival's global tour: an awards gala, an immersive pop-up garden, an industry forum with WWD China, and VIP salons across Shanghai's leading retail landmarks.

JOYCE BEAUTY × Skechers Christmas Market

JOYCE BEAUTY at the 8th China International Import Expo

JOYCE BEAUTY at Beauty Shanghai

THE BEAUTY EDIT at Zhang Yuan, Shanghai

Ten to twelve global niche houses, an artistic salon staged under the theme If nature could speak, set inside Shanghai's largest surviving shikumen quarter.

JOYCE BEAUTY × Cellcosmet Pop-up at HKRI Taikoo Hui

JOYCE BEAUTY Store-in-Store at Lane Crawford, Shanghai

THE BEAUTY EDIT: Niche Beauty Expo, with Beauty Insiders

The debut edition brought fifty internationally regarded niche houses and eight hundred invited guests together in Shanghai, drawing coverage from more than forty media titles.