JOYCE BEAUTY 3.0 Opens at HKRI Taikoo Hui and IFC Shanghai
Two new stores mark the house's third chapter in the mainland, twenty eight years after JOYCE BEAUTY was founded.
JOYCE BEAUTY was founded in 1996 and entered the Chinese mainland in 2017, opening counters at Lane Crawford in Shanghai and Chengdu. The first global flagship followed at Shanghai Kerry Centre in 2021. In 2024 the house entered its third chapter, with two new stores opening together: a beauty that has changed form, telling of an intent that has not.
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